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Product Launch Planning Software: review, functions, different types of plans

Product Launch Planning Software: review, functions, different types of plans

When a company plans to enter the market with a new product or service, it can resolve many issues with a help of using some product launch planning software . The point of such software is quite simple – carrying out a product launch plan can be considered as performing a project, and therefore it is possible to approach it with a help of standard project management methods.

Product plan can be divided into several key elements where all of them can be consistently managed in a consolidated database of product launch planning software, making efforts of the product launch team easier. Let’s consider these elements with brief explanations, and along with an example of specific software – VIP Task Manager .


  • Business Plan – it is necessary to start your new product introductory campaign with a clear-cut budget allocated for advertising, promotional events, etc, and to keep tracking of how the funds are spent. VIP Task Manager is a client-server program that allows you to plan your product launch tasks and events, along with allotting resources to track actual costs.
  • Marketing Plan – to be successful you need to enter the market with your target audience at the right time, therefore timing of commercials and timeframes of the campaign are extremely important to match a peak of buying activity. VIP Task Manager is a tool that assists you in setting up milestones and deadlines over the tasks & events of your plan.
  • PR Plan – in order to expose announcement of your new product to attention of a wider audience you need to contract right media, which is a part of your PR strategy. VIP Task Manager can be used to manage PR tasks, contracts and other procedures for promoting your newly released products and services.
  • Communication Plan – you need to employ a strong team that benefits from effective communications. VIP Task Manager is a collaborative solution enabling you to establish real-time communications between team members according to your teamwork strategy. 
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VIP Task Manager
Project management software
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CentriQS new
Business management software
for small & midsize enterprises

VIP Team To Do List
Task management software
for sending to-do lists by email

VIP Organizer
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VIP Simple To Do List
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Aug 7, 2013
VIP Quality Software today announced the general availability of CentriQS 2.0 version. With new reporting solution users can access and integrate information from all departments or business functions to present data in visually compelling formats without any additional software tools. Discover the new feature

Jul 1, 2013
VIP Quality Software team continues working on new versions of CentriQS, small business management software that features enterprise-level functionality for task management and database customization. What’s new for spring 2013

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