Contact Database Management Software for All CRM Activities

Contact management, lead generation, sales analysis, and other CRM activities are vital to business success. Some companies prefer using two, three or even more systems to manage their CRM activities. One system is for sales tracking, another one helps manage tasks and schedules, and so on. Use of multiple systems often results in confusion and makes employees spend lots of their time on switching between applications.

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However, time waste and inefficient resource use are unacceptable for business success. Ideally there should be single contact database management software to manage all business activities. What are the benefits your company can gain from using such software? Here are a few considerations about it.

Reduced Training Cost and Time

Forcing personnel to switch between different systems to manage leads, contacts, tasks and whatever else is much confusing and inefficient. If you do so in your company, you need to invest more money, time and other resources in personnel training and support. Besides, your employees have to think more about where they're working and to switch between multiple standalone applications, rather than just logging in to a single system and use it for managing activities all day long.

With one contact management system in place, your company reduces employee training cost as the system provides a single interface for all users. Everyone in your company knows well how to use that system to access business data even if it's not their primary job. The same kind of training is provided to the entire personnel with fewer resources involved – you don't have to hire different trainers over and over again. Additionally, it becomes easer and cost-effective to transfer knowledge and best practices to new employees. All of your personnel have no need to learn a new system on top of their job responsibilities, and your organization gains more chances for cost and time saving.

Contact Database Management Software for Complete CRM

Clients and their contacts are rarely static; each one has a communication history with your company and their relationships with you will change over time.  For example, a prospective lead may turn into a sales opportunity, or a sales opportunity to a buyer, or a buyer to a privileged customer account. Keeping track of their history in multiple systems makes you never have a complete view of relationships with your business, which means that anyone trying to reach them out is doomed to operating at a disadvantage.

On the contrary, one complete CRM solution allows you to build and maintain long-lasting and profitable relationships with all leads, contacts, accounts, and partners of your company. CentriQS lets you keep all CRM data in one database where each business record is listed in an appropriate view. For example, the records on your leads are kept in the Leads view, the profiles of your customers are in the Accounts view, the details on your bills and payments are listed under the Invoices view, etc. The contact database management software contributes to adding business value by helping you establish effective CRM in your business.

Business Data Protection and Confidence

Having all business information and contacts in one place gives you an opportunity to ensure data protection and confidence. Despite you don't know what information that your company generates and deals with can be critical to business success, there is one golden rule to follow – any tiny piece of business data should be kept safe and protected, and only authorized people should have access to it. If you follow this rule you can stay confident that your business won't suffer from data loss or theft.

Ideally, all business data on your contacts, sales, customers, etc. is kept in one database. Additionally, there is a proven way to back up and restore the database, automatically or manually. CentriQS can offer you exactly what you need. The system protects your database by a system of permissions that deny unauthorized users to access the database. Manual and scheduled backups make it possible to save your business data. Any time you can restore your database from one of the backups available on your protected server or other safe places.

Reporting Made Simplified and Unified

Reports help businesses take a breath and look at current achievements and desired results. Various reports can be created to gain insight into business plans, performance and outcomes. Particularly, contact management reports help understand sales opportunities, identify prospective leads, and capture communications with current customers.

Reporting made with help of single contact database management software is vastly simplified and unified, especially when it comes to gathering performance data for business analysis.  When you use CentriQS, all of the data on your company's business activities is retained in a single database and provided for a thorough analysis. CentriQS lets you deal with various reports and dashboards about sales, purchasing, inventory, CRM, accounting, project management, tasks, and more. The software makes it easy to find and analyze needed business data in the database. CentriQS offers API and database customization capabilities that make integration and unification even more achievable.

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