In order to organize your marketing campaign to get the top level of success you need to arrange its workflow properly using high-quality research materials (as they are the basic carriers of valuable information you want to communicate to people) – they are the main instrument of your effort to be properly planned, created and distributed. Marketing materials software is what can be used to organize and administer the work around preparing these materials (see the following list of processes):

• Planning – it is necessary to design a good appearance of your materials so they can finely, clearly and soundly communicate your marketing messages to the audience. This may include functions of conceptual brainstorming, copywriting and graphical design;  
• Development – there could be several different ways to communicate your ad messages to the audience. You can organize a multilevel “offensive” to reach a wider audience using TV, printables, viral marketing over Internet, etc;
• Presentation – once a conception of your market research is designed you need to represent it to a team of stakeholders to let them add their suggestions and comments;
• Evaluation – when a sample series of materials is ready it should be tested by representing to a pilot group of consumers. Their reaction should be properly analyzed and elaborated into practical suggestions on amendments to implement into the working materials;
• Distribution – this is a very important operative component of campaign, it requires to plan the ways to deliver these materials to the consumers (target audience);
• Training – all participants of the campaign should be properly trained to work for the goals and ideas of the campaign, not to fail its image and scope; 

Example of software:

VIP Task Manager is a client-server program that makes it easy to administer and plan the tasks on such a marketing campaign. With its help you can completely undertake all the mentioned functions (via planning, tracking and reporting campaign’s practical tasks), including the basic sales management (managing an archive of samples and other files attached to tasks).